6 years of experience · 21 projects · 12 different fields

Senior Product Designer focused on building clear, scalable experiences for complex products.

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Who I am

I’m Ionut, a Senior UX Designer based in Iași, Romania, with a background in design and marketing. This foundation helps me combine strong visual craft with product thinking and business context when designing digital products.

My experience

I’m working on complex digital products within cross-functional teams. I’ve contributed to 21+ projects across domains such as payments, fintech, insurance, e-commerce, energy, mobility, healthcare, and internal AI platforms, collaborating closely with product managers and engineers from problem discovery through delivery and iteration.

How I Work

01. Focus on real user problems and business goals

I start by understanding the users, the business context, and the success criteria. This ensures we’re solving the right problems, those that create value for both users and the organization.

02. Use data, research, and constraints to guide decisions

Design decisions are grounded in research, analytics, and real world constraints. I balance user insights, technical feasibility, and business priorities to make informed, defensible choices.

03. Design systems and scalable patterns over one-off screens

I design reusable patterns and systems that scale with the product. This improves consistency, speeds up delivery, and helps teams maintain quality as products grow.

04. Turn complexity into simple, usable, enjoyable experiences

Complex domains don’t need complex interfaces. I focus on reducing cognitive load and translating complexity into clear, intuitive flows that users can trust and understand.

05. Test, test and test - iterate and reiterate

Design doesn’t stop at delivery. I validate solutions through testing, learn from feedback and data, and iterate to continuously improve outcomes over time.